The Business Case for Design Excellence: ROI of Strategic Interiors
- Jennifer DeWitt
- Sep 22
- 2 min read
Here's something that might surprise you: I actually love talking about the business side of design.
While everyone expects me to gush about beautiful fabrics and perfect paint colors (and trust me, I do), what really gets me excited is helping clients understand that strategic design isn't just an expense. It's one of the smartest investments they can make.
Your home is likely your largest financial asset, so let's talk about the real return on investment of design excellence.
The Property Value Story
According to the National Association of Realtors, strategic design improvements can increase a home's value by 6-20%. I've seen clients recover 100% of their design investment and more when they sell. But here's what the statistics don't capture: well-designed homes also sell faster, which in today's market can save thousands in carrying costs and price reductions.
Beyond the Numbers
The financial return is just the beginning. After 16 years of doing this work, I've learned that the real ROI shows up in ways you might not expect:
Enhanced Daily Quality of Life
This one's impossible to put a price tag on, but ask anyone living in a thoughtfully designed space and they'll tell you—it affects everything. Better sleep, increased productivity, more enjoyable entertaining, reduced stress from daily frustrations.
Improved Functionality Reduces Replacement Costs
When we choose pieces strategically for your actual lifestyle, they last longer. Furniture that fits your space properly doesn't need constant replacement. Color schemes you genuinely love don't require updating every few years.
Energy Efficiency Gains
Strategic decisions about lighting, window treatments, and space flow can reduce your monthly utilities. Proper lighting layouts lower electricity costs. Smart window treatments help with heating and cooling.
Reduced Decision Fatigue
Once you have a cohesive design plan, daily decisions become easier. You know what works in your space, what to shop for, how to avoid decorating mistakes that waste money.
The clients who see the highest ROI are those who approach design strategically rather than impulsively. They understand their lifestyle, plan for longevity, and make choices that serve multiple purposes.
This same strategic thinking applies to our new seasonal color analysis and personal styling services. Just as we help you make smart design choices for your home that pay dividends for years, we can help you build a wardrobe that works strategically for your lifestyle and career.
Ready to make strategic investments that enhance both your space and your life? Email us at info@rachelcannonlimited.com to discuss how we can help.
Because the best investments aren't just about money—they're about creating a life that works beautifully for you.